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Marketing Manager

Company: Velocity Restorations
Location: Cantonment
Posted on: May 16, 2022

Job Description:

Marketing Manager
Company OverviewVelocity is a high-end classic automotive restoration facility in Pensacola, Florida that specializes in modernizing and restoring vintage vehicles. Originally heralded as a leading specialty shop for Classic Ford Broncos, the team has won major industry awards for its builds. Velocity produces "restomod" restorations where vintage vehicles are upgraded with modern parts, drivetrain, and technology making them functionally new while maintaining an original or vintage aesthetic. The company has pioneered a custom vehicle production process via an assembly line, the first in the restoration space, ensuring a high level of quality control and significantly decreased build time. We have a talented team of 90+ employees with a 40%+ revenue growth each year and recently moved into a 135,000 square foot facility. We plan to continue growth with the addition of multiple assembly lines and new vehicle offerings.
Position OverviewThe Marketing Manager will oversee Velocity's marketing department ands its team of dedicated photographers, videographers, graphic designers, and digital specialists. Success in this position will mean branding Velocity as the industry leader of restomod automobiles and ensuring the number of qualified leads delivered to Velocity's sales team is sufficient for the company to meet its revenue goals. The Marketing Manager will develop marketing plans, grow brand awareness, and make calls to action to turn interested followers into leads. The manager will also be responsible for aggressively protecting the brand's reputation. In this role, they will develop and manage marketing strategy, plan and coordinate marketing efforts, communicate the marketing plan to all involved, and build awareness of the brand. The Marketing Manager will work in close collaboration with the Director of Sales to develop strategies that best align with the sales process and help maximize conversions, market share, and profits. The Marketing Manager will also be responsible for the management of brand partnerships, trade shows, and major events.
Personality TraitsThe Marketing Director will have the following characteristics:
Collaborative - Be able to work in teams, both inside the marketing department, with sales, and with the company. Be able to provide input when required or requested, and work inside the realities of the production process. Externally, the manager will cultivate and maintain relationship with outside organizations for the benefit of Velocity.
Dedicated - This position will require the ability and desire to stay abreast of trends in the marketplace, with our customers, and with our company. Time outside of normal working hours will be needed to ensure the correct execution of marketing strategies when needed on nights and weekends.
Luxury Aesthetic - The Marketing Director will set the visual and brand tone of the company. The company produces luxury goods for the consumer, this person must understand the design style that complements the product offering and has strict attention to detail.
Analytics - A deep understanding of marketing analytics, and an ability to clearly communicate those statistics is important for decision making and keeping the company aware of marketing progress.
Team Builder - Desire to build, train, and lead a dedicated team of marketing professionals to excel in their individual positions and to work together as a team for the desired company outcomes.
Advanced Computer Skills - An easy ability to work with technology and digital marketing strategies. A thorough ability to understand and direct digital marketing strategies to include organic and paid SEO, SEM, PPC, and social media.
Responsibilities

  • Overseeing, lead, and manager the marketing department.
  • Evaluating and developing our marketing strategy and marketing plan.
  • Planning, directing, and coordinating marketing efforts.
  • Communicating the marketing plan.
  • Researching demand for our products and services.
  • Competitor research.
  • Working with sales department to develop strategies to maximize conversions, market share, and profits while balancing customer satisfaction.
  • Identifying potential customers.
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Developing and managing digital and physical advertising campaigns.
  • Building brand awareness and positioning.
  • Supporting sales and lead generation efforts.
  • Coordinating marketing projects from start to finish.
  • Organizing company participation in trade shows and major events.
  • Overseeing social media marketing strategy, search engine optimization, and content marketing.
  • Interview, evaluate, hire, and terminate marketing personal
    Skills and Qualifications
    • Bachelor's degree in marketing, advertising, or communications
    • Successful track record in senior marketing roles and creating marketing campaigns
    • Excellent leadership, communication, and decision-making skills
    • Experience with digital and print marketing, content marketing, and social media marketing
    • Proven ability to plan and manage budgets
      Preferred Qualifications
      • Master's Degree
      • Custom automotive industry experience
      • Established media and PR contacts
      • Experience with luxury brands and high net worth individuals

Keywords: Velocity Restorations, Mobile , Marketing Manager, Executive , Cantonment, Alabama

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