Digital Marketing Manager

Company: Consolidated Communications
Location: Mobile
Posted on: November 20, 2023

Job Description:

Major Duties


Classification: Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve. At Consolidated Communications, we believe in doing more for our customers. With a team of 3,200 dedicated professionals, we prioritize listening to our customers and consistently meeting their expectations with forethought and flexibility. We are committed to delivering reliable service and exceptional customer support, ensuring that our customers stay connected and satisfied. As the Digital Marketing Manager, you will play a pivotal role in shaping and implementing our digital marketing strategies to drive the success of our fiber internet services. This is a manager position reporting directly to the VP of Marketing. You will oversee and optimize the company's digital advertising campaigns, manage digital reseller campaigns, support affiliate marketing programs, and help lead and grow email marketing and SMS marketing programs. Your expertise in digital marketing trends, data analysis, and strategy development will be essential in achieving our business objectives. You will work collaboratively with the Director of Indirect Channel Sales and other cross-functional teams to ensure a cohesive approach in supporting company goals and initiatives.
Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance the visibility of our fiber internet services, generate leads, and drive customer acquisition.
• Oversee and optimize digital advertising campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising.
• Collaborate with the Director of Indirect Channel Sales to align digital marketing efforts with company reseller contracts, relationships, and other initiatives.
• Help onboard and manage digital reseller campaigns and support affiliate marketing programs, ensuring effective execution, monitoring performance, and driving maximum ROI.
• Develop and execute email marketing and SMS marketing strategies, including campaign planning, audience segmentation, overseeing content creation, and performance analysis.
• Provide recommendations to the creative and web teams for improving digital advertising conversion rates through A/B and multivariate testing of ad creative and optimization of landing pages.
• Conduct market research and competitive analysis to identify emerging trends, opportunities, and industry best practices.
• Monitor key performance indicators (KPIs) and provide regular performance reports to stakeholders, outlining campaign results, insights, and recommendations for improvement.
• Stay up-to-date with industry advancements, emerging digital marketing tools, bidding strategies, and technologies to drive innovation and maintain a competitive edge.
• Collaborate with the marketing team to ensure consistent brand messaging and integrated marketing campaigns across all digital channels.
• Stay informed about relevant laws and regulations governing digital marketing practices and ensure compliance in all activities.
• Collaborate with the Director of Indirect Channel Sales to ensure effective coordination and synergy between digital marketing efforts and overall sales strategy.
  Qualifications
  
  
  
  • 4 years degree in Marketing, Business Administration, or a related field. A relevant master's degree is a plus. In addition, 8-10 years of experience.
  • Proven work experience as a Digital Marketing Manager or a similar senior-level role, with a track record of successfully managing digital advertising campaigns, reseller programs, affiliate marketing initiatives, and email marketing programs.
  • In-depth knowledge of digital marketing principles, strategies, and best practices, including SEO, SEM, social media marketing, display advertising, programmatic advertising, email marketing, and SMS marketing.
  • Experience using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, email marketing automation software, and SMS marketing platforms.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
  • Excellent project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Strong communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external stakeholders.
  • Creative thinking and problem-solving skills to develop innovative strategies and overcome marketing challenges.
  • Up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing.
  • Highly motivated, self-driven, and results-oriented, with a strong passion for digital marketing and a commitment to delivering exceptional outcomes. Joining Consolidated Communications as a Digital Marketing Manager presents an exciting opportunity to shape our digital marketing initiatives, drive business growth, and make a significant impact on our team's success. If you are a dynamic and experienced digital marketer looking for a challenging role in a fast-paced environment, we invite you to apply.
    Benefits Offered
    
    
    We are proud to offer a comprehensive and competitive benefits package:
    • 401(k) matching
    • Medical, Rx, Dental and Vision insurance
    • Disability insurance
    • Flexible spending account
    • Health savings account
    • Life insurance
    • Tuition reimbursement
    • Paid vacation and personal days
    • Paid holidays
    • Employee Assistance Program
    • Annual bonus program to eligible employee's based upon organization performance
      Salary
      
      
      Pay range (commensurate with skills and experience): $72,570 - $110,002
      Equal Opportunity Employer
      
      
      All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.

Keywords: Consolidated Communications, Mobile , Digital Marketing Manager, Advertising , Mobile, Alabama