DIGITAL MARKETING COORDINATOR - WALA
Company: Gray Television
Location: Mobile
Posted on: November 18, 2023
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Job Description:
About Gray Television: Gray Television is a leading media
company that owns and operates high-quality stations in 113
television markets that collectively reach 36 percent of US
television households. - We constantly strive for excellence.
Through upgrading to the latest technology and seeking new ways to
stay on top in our markets, we focus on training and development of
the best and brightest employees in the business. About WALA: WALA
FOX10 News is a local media organization producing news, weather,
and original content for the Gulf Coast. Located in Mobile, AL.
WALA is the oldest existing television station in the state of
Alabama. FOX10 takes pride in a winning culture and is committed to
the community. Job Summary/Description: Gray Digital Media (GDM) in
Mobile, AL is looking for a smart and energetic Digital Marketing
Coordinator to assist in building multi-platform, digital-centric
ad campaigns tailored to fit our client's goals and objectives.
Skills required include strong critical and analytical skills,
demonstrating knowledge of digital media marketing across multiple
platforms, creativity, and excellent communication skills.
Duties/Responsibilities include, but are not limited to: - Work
with the Digital Sales Manager and Management team as a secondary
contact for multi-platform, digital marketing strategy,
understanding client goals and optimizing success through research
and analysis.- Develop media plan recommendations, buy summaries,
and campaign measurements to achieve Key Performance Indicators
(KPIs) and Return on Ad Spend (RoAS). - Assist with developing and
presenting media recommendations that include the reason/benefit
for tactics used along with investment and deliverables to internal
and external clients. - Will serve as an essential part of the
account services team that includes Sales Managers, Account
Executives, Sales Assistants, and the Gray Digital Media AdOps
Team. Coordinating and interfacing with additional GDM resources
may be required based on need. - Will go on client-facing calls
with Sales Managers and/or Account Executives.- Will assist with
client onboarding, gathering, and/or developing campaign creative.-
Take the lead on optimization strategies for digital campaigns
using back-end campaign analysis and providing recommendations
based on data (using GDMs data reporting tools, Google Analytics,
and more).- Stay up-to-date with emerging trends and identify areas
of development within emerging markets.- Help develop and present
concise reporting decks highlighting the success of campaigns and
recommendations for future campaigns.- Promote positive working
relationships within the department, the company, and the vendor
community. Qualifications/Requirements: - 2+ years in
media/advertising with a focus on digital and multi-platform
campaigns - BA/BS degree preferred- Possess demonstrable experience
working in both B2B and B2C environments- Possess outstanding
written and verbal communication skills If you feel you're
qualified and want to work with a great group of people go to -,
you may type in the job title, station call letters, or click on
-"apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply
through the -Gray-TV UltiPro self-service portal) WALA-TV/Gray
Television, Inc. is a drug-free company Additional -Info: Gray
Television provides equal employment opportunities (EEO) to all
employees and applicants for employment without regard to race,
color, religion, sex, national origin, age, disability or genetics.
In addition to federal law requirements, Gray Television complies
with applicable state and local laws governing nondiscrimination in
employment in every location in which the company has facilities.
This policy applies to all terms and conditions of employment,
including recruiting, hiring, placement, promotion, termination,
layoff, recall, and transfer, leaves of absence, compensation and
training. Gray Television expressly prohibits any form of workplace
harassment based on race, color, religion, gender, sexual
orientation, gender identity or expression, national origin, age,
genetic information, disability, or veteran status. Improper
interference with the ability of Gray's employees to perform their
job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated
against the coronavirus virus prior to the first workday.
Keywords: Gray Television, Mobile , DIGITAL MARKETING COORDINATOR - WALA, Advertising , Mobile, Alabama
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